Corporate Homicide?: The Remarkable Inside Stories of How Some of the World's Most Famous Companies Destroyed Themselves

They were untouchable. They were blue chip corporations, legends in world business and everyone believed they were indestructible: Those icons of industry would last forever. Or so we thought. Kodak, King of Hollywood and Everyman’s photo world. Who would have predicted their demise? Same with Blockbuster, Tower Records, Schwinn Bicycles, Studebaker, Eastern Airlines, Zenith Electronics, American Motors, Pan Am. All gone. The unbelievable fact is that today just 12 percent of the Fortune 500 companies that were the bell weather indicators of American global power in l955 are still listed on the S &P. Most of them crashed and burned—dead and buried. What caused this catastrophe in companies that seemed guaranteed of their place in history—safe in predictions for the future and displaying the stability of the Statue of Liberty or the Rock of Gibraltar. In “Corporate Homicide?”

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